Habitat launches its most ambitious shopper campaign for upcoming September engagement
The event has booked more than 3,000 hotel nights in the city of Valencia and the metropolitan area for invited buyers and opens its online registration of professional tickets.
The United States will be one of the priority markets in an international campaign promoted by the Generalitat Valenciana through IVACE International, ICEX and ANIEME – Fedai.
Valencia, July 6, 2022.- The Habitat Valencia Fair begins to shape what is one of its best editions. With an estimated occupancy that will exceed 70,000 square meters and in the process of locating exhibition spaces for the companies and brands present, the leading nomination of the ‘made in Spain’ habitat has already launched one of its most ambitious buyer campaigns.
In this sense, given the strong demand registered, the event chose to book up to 3,000 rooms in the hotel park both in the city of Valencia and in its metropolitan area to give space to its preferred customers. They are professionals with high purchasing power and who were selected by the exhibiting companies themselves to visit Feria Valencia from September 20th to 23rd.
To this direct action promoted by the Habitat Valencia Fair, there is also the significant effort of promotion and investment that is being made by public entities such as the Generalitat Valenciana, through IVACE International, or ICEX itself, with the encouragement of the exporters association. furniture and lighting company ANIEME – Fedai to select these priority markets to attract professional buyers to Habitat.
United States, a key market
What are these markets? In the list of main markets, countries such as the United States stand out, which for this edition appears as one of the main destinations of the Spanish industry of habitats. In fact, the North American market has positioned itself as the third most important destination for Spanish furniture, registering a growth of 26.4% in the first quarter of the year, according to the latest statistics provided by ICEX and recently collected by ANIEME.
Alongside the United States, specific actions are also being carried out to attract professional buyers in markets considered to be priority, such as Portugal, France, Germany, the United Kingdom, Mexico, the United Arab Emirates and the Baltic States. In this sense, we must remember the good tone that the external balance of Spanish furniture continues to show, which, although it also observed the global effects of inflation and the supply chain, accumulated growth of 8.8% in the first three months of the superior year. to 649 million euros.
Habitat’s international character
In short, the objective, as explained by the director of the Habitat Valencia Fair, Daniel Marco, is “to deepen the strong international character of Habitat. One of the main features and hallmarks of our fair is its ability to help our exhibitors to internationalize. In the last edition, 15% of visitors came from 70 countries and, in this sense, this year we will increase our efforts to increase international visits and, above all, the purchasing power of professionals who will be at the Valencia Fair in September”.
Marco also wanted to value “the high response of buyers” for the next edition of Habitat, attracted by “a large exhibition showcase, with more than 70,000 square meters of surface occupied only by Habitat”, to which the “highly professional and quality offer ” from the textile sector will also be added through the Home Textiles Premium by Textilhogar fair and kitchen furniture and equipment with the Espacio Cocina SICI competition. Valencia as World Design Capital 2022 during Habitat week,” he says.
Habitat has already opened the free registration of tickets for professionals in the habitat, which can now be downloaded for direct access to the fair through the following link: https://n9.cl/13a20