Glammfire celebrates inauguration of exclusive Showroom in Shanghai

The Portuguese luxury fireplace brand, GlammFire, opens its first showroom on the 17th of July in the prestigious city of Shanghai, China.

An exclusive showroom consisting of two floors and 350m2 has its origin in the strategy of expanding the brand worldwide and, therefore, constitutes a significant movement for GlammFire. Owning an emblematic showroom in Shanghai puts GlammFire ​​at the heart of the Asian market, as well as the growing Chinese economy and shows that the brand is here to stay. 

Due to the current situation, caused by the COVID-19 pandemic, the grand opening of this new GlammFire ​​showroom will have a limited number of guests and will be broadcast live on digital platforms, thus avoiding the crowds. Still, the opening will be attended by its business partner MOLONEY and two of the most prestigious Interior Designers in Shanghai and Beijing – WU BIN and SHEN LEI to celebrate this exciting opening.

To Isabel Oliveira, GlammFire’s Chief Sales Officer: “This is a really important day for us, as it marks the official opening of this emblematic showroom in Shanghai. This showroom will act as a showcase for anyone interested in GlammFire ​​products. Customers will have the opportunity to get to know the fireplaces we sell up close and get a more detailed view of the innovative technology that our bioethanol burners have. ”

On the other hand, Soraia Lopes, Chief Marketing Officer of GlamFire ​​- says “This showroom – the first of its generation that Glammfire aims to replicate in the future in other prestigious cities in the world – will allow our business partners and customers to understand the perspective of the GlammFire ​​vision as a brand and the direction it will take in the future. We are very excited about the opening, even with the current situation we are experiencing, the opening of this GlammFire ​​showroom in Shanghai demonstrates the growth and expansion of the brand, as well as its commitment to invest in the economic Chinese”.


Founded in 2008 in the north of Portugal, GlammFire ​​is a brand of luxury fireplaces of world-class, which represents Portuguese design and modern/contemporary style. As one of the most sought after fireplace brands in the world, GlammFire ​​specializes in the development and manufacture of unique and environmentally friendly fireplaces that fit into a new lifestyle. The desire for a greater search for efficiency, the search for difference, incorporated in the development of unique products, and the respectful commitment to the environment are details present in each GlammFire ​​product.


It is a company based in the People’s Republic of China that offers customers design, production, logistics, installation, after-sales maintenance, and other value-added services, bringing together the GlammFire ​​brand and other brands in the local market. After years of development, MOLONEY has diversified its product line and completed its supply chains, thus being able to offer customers different heating solutions according to the needs of each one.

MOLONEY has showrooms in Shanghai, Beijing, and Hangzhou. Having more than 4,000 m2 of showroom available to allow customers to experience the culture of fireplaces in a more intuitive way.


GlammFire ​​expands its presence in the digital world with the launch of an augmented reality application that allows users to show part of its product range without costs or usage fees (free use application). Open to all Architects, Interior Designers, Decorators, and individual customers, the application allows the user to view the chosen products in the location they want before placing an order, as well as doing all tests in advance. The GlammfireAR application is available, free of charge, to download from the Apple Store for devices with an IOS system and from the Google App Store for devices with an Android system.