José Ferraz : Artificial Intelligence
In the current context, AI is certainly one of the terms we hear the most in the daily lives of companies. Many of us, we hear the term and memorize it, others are interested in it and research it, others, as is my case, are concerned with minimally understanding what it is and what AI is for and how it is, or may come in the short
term, to affect our business life and the ability to compete in the market, in which each of us operates. I share with our readers, in simple and summarized language, what I learned in this research.
What is AI?
AI is a branch of computer science that focuses on creating systems and algorithms capable of performing tasks that typically require human intelligence.
Learning, pattern recognition, decision making, problem solving, natural language understanding and visual perception are the skills that computer science is rapidly introducing to machines, so that they serve humans without complaining, without diseases and with 24-hour work availability.
Artificial intelligence contains different types of approach, generating terms that become common, such as: Machine Learning – which by definition are systems that learn from data, improving their performance over time;
Artificial Neural Networks, that is, models inspired by the structure of the human brain, used to recognize complex patterns
and perform tasks, such as image recognition or natural language processing;
Specialist Systems, which are programs designed to imitate human decision-making in specific areas of knowledge;
Computer Vision, which is a technique that allows computers to interpret and understand the visual world, such as photos and videos;
Natural Language Processing (NLP), a technique that allows computers to understand and respond in human language.
Thus, there are many areas of application of AI-based systems and machines, as I will explain below.
We are facing a very rapid and very significant transformation of society and the world economy as we know it. It is very likely that people, especially those who live and work in developed countries, will have, in very short terms (some say in less than 2 years), to change work habits and social habits quickly. The good news is that, in general, humans will have to work less, relegating to machines and AI-enabled systems the hardest jobs, but also those that technically lack quick answers, for the benefit of humans.
In healthcare, for example, AI can improve medical diagnoses, personalize treatments, predict disease outbreaks, and facilitate the discovery of new drugs and algorithms that analyze medical images, to detect cancer or other diseases faster and more accurately than humans. In education, AI can personalize learning, offer intelligent academic guidance (tutoring), evaluate studen performance, and create educational content tailored to each individual. In fact, a system capable of meeting the individual needs of each student will surely improve the effectiveness of teaching. In mobility, autonomous vehicles and intelligent transport systems can increase road safety, reduce congestion and improve the efficiency of freight and passenger traffic. As far as we are concerned, as companies and workers, artificial intelligence is offering and bringing to our service tools, machines and systems that, both in industry and in offices, can automate and robotize repetitive and boring tasks, freeing human resources to focus on more complex and creative activities that require the use of emotional intelligence.
In efficiency and productivity, AI can optimize business processes, predict market demand trends, improve inventory management and increase the overall productivity of companies, customize services and products according to consumer preferences and behaviors, improving the customer experience in areas such as e-commerce,
entertainment and marketing. It can also help in forecasting and rational decision making, analyzing large volumes of data to identify patterns and trends. In environmental sustainability, it can help monitor and manage natural resources, help predict environmental disasters, and help promote sustainable practices in agriculture and industry.
In short, much faster than we think, AI is impacting our work and personal lives. As an example, we have all experienced being served by machines, when we have technical problems on the internet or on the phone (chatbots are called these systems).
It seems that the use of artificial intelligence does not solve and will probably never solve tasks that require emotional intelligence.
This one, we have long realized is almost impossible to imitate by any system or machine. About 20 years ago, I saw an interesting film where the theme was already addressed – The Bicentennial Man. This original and entertaining 1999 science fiction film starring the well-known actor Robin Williams, directed by Chris Columbus and based on a short story by Isaac Asimov, is two hours of computer culture and machine learning, as well as pure pleasure and reflection as we follow the journey of android Andrew Martin.
I leave the suggestion!
