Gato Preto transforms the VIP area of Rock in Rio 2024 into an urban forest

The well-known decoration brand, Gato Preto, has recreated the VIP Area of Rock in Rio 2024, transforming it into an urban forest.

The new concept, called Eco-Urban Jungle, combines nature, modernity and Portuguese design.

The VIP Area, now three times larger, offers an immersive, comfortable and innovative experience for 2,500 guests. The space includes lounges and terraces with views of the Mundo and Galp stages.

The interior decoration, known as modern Portuguese design, uses sustainable materials. The presence of plants not only captivates the space, but also promotes a connection with nature, thus combining with Gato Preto’s characteristic urban style.

The brand emphasizes its commitment to sustainability and environmental preservation in its materials, creating a welcoming and energetic atmosphere in its spaces.

One highlight is the “Rock Sofa”, Gato Preto’s first smart furniture project. Equipped with Bluetooth and speakers, the sofa offers an experience of musical immersion and physical comfort.

In addition, Gato Preto is planning various brand activations at the festival, including interactions with festival-goers, exclusive offers, discounts and much more.