Presence of more than 262,000 people at the 60th edition of the Salone del Mobile

Turnout beyond expectations for the return of the Salone del Mobile.Milano as a live event: a success achieved thanks to quality, commitment, cohesion and a great desire to come together and get going again.

Attendance of over 262.000 at the 60th edition of the Salone del Mobile.Milano, smashing all expectations in terms of turnout, revitalizing the city and a whole system internationally, so confirming the event’s catalytic power.

The Salone del Mobile.Milano, back in its traditional guise and with a message of welcome from the President of the Republic Sergio Mattarella, has come to an end with a very positive result confirming the event’s great drawing power and immense worldwide outreach.

The exhibitors numbered 2,175 brands, with 27% of them coming from abroad, of which 600 young designers. In terms of visitor turnout, 262.608 were the recorded attendances in six days, from 173 Countries. More than half were operators in the sector and buyers (61% from abroad). The Chinese and Russians visitors were almost completely absent after accounting for more than 42,000 presences in 2019. Over 3,500 accredited journalists from around the world attended.

“We close this 60th edition of the Salone del Mobile.Milano with great satisfaction and profound emotion for having achieved, and exceeded, the goals we had set ourselves. The attendance of visitors is an outstanding result, which we have worked so hard to attain. This edition was truly of the highest quality, international and in the service of the design community. 

The ICE’s collaboration was precious in its support in opening up new markets, with digital offerings that, this week as in previous months, have enabled us both to get in touch with countries that knew little about us and rarely sent us visitors, while not abandoning those regrettably unable to be here in person. I wish to thank everyone for their commitment: the companies that came back into the game, the organizers, the fitters and the designers who, all together, believed in the event,” comments Maria Porro, President of the Salone del Mobile.Milano.  “This result confirms the state of health, the value content and the quality of the Salone del Mobile, and it shows how teamwork across a whole sector and its creative and productive fabric can produce excellence, achieving positive results even in the most complex moments internationally,” she adds. “We have invested in quality and we have shown our desire to always go one better, continuing to produce innovation and telling the stories of our companies and our products. We are a driving force that has revitalized the city, with which we always have a very close relationship. We hope that this edition has given a new impetus to the sector and to Milan, but above all that everyone has perceived our enthusiasm, our urge to offer a global experience, in which what matters are ideas and cultural exchanges,” concludes the President.