Gato Preto is the official sponsor of the VIP area of Rock in Rio Lisboa
Gato Preto is the official sponsor of the VIP area of the 2022 edition of Rock in Rio Lisbon. The Portuguese brand will be responsible for the decoration of the most exclusive space of the City of Rock.
Gatos do Rock and the Living Stages is the concept that promises to raise the rocker side of the brand that has been changing its positioning to be closer to the Portuguese and challenge them to celebrate their home
This way, and according to Carolina Afonso, Marketing & Digital Director of Gato Preto “is the first time in its history that Gato Preto is present in a music festival. Living Spaces is our “motto” and it was in it that we were inspired to give life to the decoration of the VIP area of Rock in Rio with the concept Rock Cats and the Living Stages, with which we hope to surprise guests.”
The Black Cat will also be present with a brand activation on the festival lawn in addition to the activation inside the VIP area, where attendees will be able to create Instagrammable content. In parallel, the brand is preparing an iconic and exclusive RIR collection that will be on sale in physical stores and online.
The Rock in Rio Lisboa 2022 Festival will take place on June 18, 19, 25 and 26, at Parque da Bela Vista, in Lisbon.