Patrizia Moroso: creative and innovatory spirit
Patrizia Moroso is the art director of Moroso S.p.a., a family business producing sofas, armchairs and furnishing accessories. She joined the management team in the mid-Eighties and in just a few years transformed the firm into a leading international design brand.
Endowed with an outstanding creative and innovatory spirit, Patrizia has an innate, insatiable interest in all forms of art, which drives her ahead of her time. In fact as early as 1988 she started working with Ron Arad, who designed his first collection of upholstered furniture for her.
A self-assured talent scout, she enjoys working with unconventionality and in teams. Her very feminine approach to tactile elements encourages designers to work on the skin of objects. She leaves them free to revive applied arts (weaving/plaiting, embroidery, decoration) and to experiment with all kinds of materials.