Nini Andrade Silva is keynote speaker at Web Summit 2024

‘How to design life’ is a panel where the designer tells how she designed her national and international career

Interior designer Nini Andrade Silva is the guest keynote speaker at Web Summit 2024, which will take place from 11 to 14 November at the MEO Arena in Lisbon. ‘How to design life’ is the name of the moment in which the artist will have the opportunity to share with the audience a little more about her life and career and how she managed to take her work to the four corners of the world. The interior designer will also be judging the StartUps PITCH Competition.

During the talk ‘How to design life’, scheduled for 13 November at 12.35pm in Hall 3, Nini Andrade Silva will explore life from a design perspective, suggesting that we can shape it internationally to achieve well-being, satisfaction and purpose. The concept is based on the principles of design thinking, a methodology used in creative problem solving and innovation, and proposes the application of these same approaches to personal and professional life planning. The central idea is that, just as we design products or services, we can design our personal and professional lives in a more intentional way, adapting them to what we have learnt about ourselves and the world around us.

‘Life is a blank canvas that I colour, adding textures and other sensations as things happen. I go into each project taking with me all the experience and knowledge I’ve accumulated over my 35-year career, but with the certainty that with each project I’ll renew myself, learn and surprise myself. And that’s the magic of living, of creating your own life and, in my case, of my work: not taking anything for granted and knowing that I continue to evolve with each project. I feel that this is the only way I can continue to provide my clients with a differentiated service,’ says Nini Andrade Silva.

Participation in the PITCH Competition for Startups

During the same event, on 12 November at 3pm, the interior designer will be part of the StartUps PITCH Competition judging panel. 10 competing startups will have three minutes to pitch,
followed by a three-minute question and answer session with the judging panel. Ghita Targhi from
Brighteye Ventures, José Rocha from Triggr Ventures and Kirby Winfield from Ascend.vc join Nini Andrade Silva from Atelier Nini Andrade Silva, giving their final thoughts on PITCH Group 14.

Special Announcement: Opening of the W São Paulo Hotel & Residences

Coinciding with its participation in the Web Summit, Atelier Nini Andrade Silva is pleased to announce the opening of the new W São Paulo Hotel & Residences on 17 December. This will be the first unit of the
prestigious W Hotels brand in Brazil, located in São Paulo’s effervescent Vila Olímpia neighbourhood.

The interior design project, signed by Atelier Nini Andrade Silva, in partnership with Aflalo/Gasperini Arquitetos and landscape designer Benedito Abbud, is a tribute to Brazil’s vibrant multiculturalism and nature. Drawing inspiration from Brazil’s rich landscape and organic textures, the design highlights elements such as shades of green and yellow and exclusive furniture created for the project, which together transform the interiors into an immersive art scene.

With 170 rooms and a rooftop pool with 360o views of the city, the W São Paulo Hotel & Residences brings a new experience to residents and guests, offering a futuristic and sophisticated aesthetic that celebrates contemporary culture and design. This development represents a new architectural and cultural landmark for São Paulo, designed to become an urban icon where art, design and life meet.

Born on the island of Madeira and internationally recognised for her innovative work and influence on
design, she has signed projects in various countries, such as Portugal, England, the United States, Brazil,
Angola, Japan, Singapore, Malaysia and Colombia. The designer has an approach that combines local traditions and global inspirations, bringing elements of culture and landscape to the design of luxury hotels and villas, offices, restaurants, among others, all over the world. As well as being an interior designer, Nini Andrade Silva is seen as an ambassador for Portuguese culture on the global design scene. Her work contributes to positioning Portugal as a centre of innovation in design and architecture, and her unique style continues to inspire new designers and receive international recognition.

About Atelier Nini Andrade Silva

Atelier Nini Andrade Silva has gained international notoriety as a result of its projects, positioning and communication strategy. Based on technical quality, professional rigour and absolutely distinctive work, the Atelier is based in Portugal and is dedicated to Interior Design and Architecture, embracing projects ranging from hotels, housing, restaurants, commerce, public and private works of various scales. With a team made up of highly qualified designers
Our portfolio includes projects for major international brands and operators, and we are regularly featured in prestigious international publications such as The New York Times, Financial Times, Wallpaper, Condé Nast Traveller, Sleeper Magazine, Harrods, Vogue, Architectural Digest, etc.

With the creative direction of designer Nini andrade Silva, the focus of her work lies in her ability to give each project a new approach, always based on an experienced eye. All the work is developed through intense research and empirical analysis, which are in themselves the driving force behind the Nini Andrade Silva signature.

For more information, please contact:

Atelier Nini Andrade Silva

Inês Duque Dias | ines@niniandradesilva.com | 965 011 493

ALL Comunicação

Ana Brandão | ana.brandao@allcomunicacao.pt | 911 151 099