Loulé receives third store of Leroy Merlin’s outdoor furniture brand

With a total investment of 635,000 euros, the third Naterial store follows the company’s “ongoing commitment” to expanding the brand’s presence in Portugal and continuing its expansion plan

After Sintra and Alcantarilha, this new store promises to bring residents and visitors to the region a diverse range of outdoor furniture with the “quality and innovation” that characterize the brand.

The Loulé store follows the company’s “ongoing commitment” to expanding the presence of the Naterial brand in Portugal and continuing its expansion plan.

The Naterial store in Loulé, located on Avenida do Algarve, next to Leroy Merlin’s flagship store, occupies a total surface area of 1080 square meters (m2), of which 1000 m2 are dedicated to the sales area, representing a total investment of 635,000 euros for the brand.

According to Jorge Neves, operational coach leader at Leroy Merlin and responsible for the Naterial concept in Portugal, he considers the Algarve market to be of “great importance”, not only because of its potential, but also because of its “strong connection” to the outdoor lifestyle.

“We want to democratize access to luxury by offering high-quality products that make comfort and elegance accessible to everyone,” he adds.

The Naterial stores function as showrooms, with an inspirational area dedicated to the exterior of the home. Recreating 43 different spaces, from small balconies to larger areas, these stores offer “personalized” solutions and “high quality products at competitive prices”. Customers also benefit from personalized service with project advisors and complementary services, such as installation and delivery of the products.