FIMMA + Maderalia launches its most ambitious International Buyers Plan
The biennial triples its budget to attract nearly half a thousand VIP buyers from priority markets in the European Union, the Maghreb, and Latin America.
FIMMA + Maderalia, the leading international event for the technology, machinery, and solutions sectors for the wood, furniture, and contract industries, has launched the most ambitious International Buyers Plan in its history. The biennial, which will hold its next edition from November 10 to 13, 2026, at Feria Valencia, is thus strengthening its global positioning with a clear strategy to attract qualified demand and generate new business opportunities for its exhibitors.
For this edition, FIMMA + Maderalia has tripled the budget allocated to its buyers’ program, with the aim of attracting nearly 500 VIP buyers from priority markets. These include European Union countries with strong prescriptive capacity, as well as emerging markets in the Maghreb and Latin America, where demand for innovative solutions in wood, habitat, and industrialized construction is experiencing significant growth.
The program is structured around a carefully selected group of high-level professional profiles—importers, distributors, specifiers, architects, and purchasing managers—with personalized B2B meeting agendas, guided visits to the fair, and networking activities designed to maximize commercial return.
This ambitious initiative is supported by Feria Valencia, the event organizer, and is developed in close collaboration with key sector entities such as ARVET and FEVAMA, as well as with institutional backing from the Generalitat Valenciana, through Ivace + i Internacional and ICEX.
FIMMA + Maderalia’s value proposition: everything in a single event
One of the main attractions of FIMMA + Maderalia for international visitors lies in its unique value proposition: the integration of the entire value chain in a single space. From the most advanced machinery and technology to solutions in wood, panels, hardware, surfaces, flooring, and proposals for industrialized construction, the fair offers a comprehensive and innovative overview of the sector.
This cross-cutting approach makes FIMMA + Maderalia a strategic meeting point where manufacturers, distributors, and specifiers can discover trends, generate synergies, and close business deals in a highly specialized, business-oriented environment.
With this International Buyers Plan, FIMMA + Maderalia takes another step forward in its commitment to the internationalization of its upcoming edition, strengthening its position as a key platform to boost competitiveness and international projection of companies in the sector.