Alessandro Luciani

Alessandro Luciani is one of the most eclectic Italian and international designers in the retail world. He defines himself as a “designer of human experiences,” and indeed, his extraordinary personal history and origins, which influence his design approach, play a fundamental role in his career choices. Inspired by a strong desire to go beyond the ordinary, he brings an innovative, anthropocentric vision to his projects, focused on sensory engagement and the creation of new experiences, contributing to individual well-being and fostering a strong emotional connection between the environment, product, customer, and brand.

In Alessandro Luciani’s projects, we can identify the will and ability to go beyond the essential, with more energy, more color, with creativity, attention to every detail, taste, and elegance, and the expertise to do things well, bringing “a breath of fresh air” to the world of design that is perceived and realized as a point of arrival that transforms “what existed before into something tangible.”